Ratio is a business incubator based in Palo Alto, California. Founded in 2016. Ratio have a combined 200 years creating and innovating next generation solutions for some of the largest and most prestigious organizations in the world. They were after a distinctive and memorable brand that had to communicate the ratio concept and an idea that could be expanded upon in the future for both internal and external uses.
I first wanted to create a solid stand-alone logo that would work across both digital and traditional print formats. The Ratio with the broken ‘I’ was born, the additional Fibonacci spiral motive gave the identity further playful and flexible options that we could add or remove as required.