To launch the Captain Morgan “Live Like the Captain” brand campaign we invited our largely male audience to charm the Countess and Join the the Captain’s crew. We devised a interactive ‘chat up’ game mechanic where you filled in the blanks to impress or disgust the Countess depending on what you entered. She reacted appropriately – giving you a well deserved swipe with her gloves for being smutty or freebies and rewards for being a true gent.
The experience also included an interactive map that housed existing ATL content and brought the campaign together to create an entertaining and cohesive story.
Lucky winners were flown to Jamaica to meet the man himself and to live and party just like the Captain.
Central game mechanic
Film script writing